THE Q CAMERA

TheQ is an experience in which every element of the camera is designed to interconnect in a way that's easy, smooth, and fun. Every photo you take can be shared immediately with your social networks at the touch of a button. Or if you prefer, your pictures will be saved automatically to your private online archive, theQ LAB. And from there, you can control every aspect of your camera – whether it's about filters or share settings. Get ready for theQ experience

TheQ, a Stockholm, Sweden based lifestyle products company (that Hugo introduced me to) is releasing the TheQ camera, a 5-megapixel camera (available in nine colors for $199) with a 24mm wide-angle lens and a f/2.4 aperture that has 2 GB of integrated storage and 3G connectivity – just add a SIM card — and allows you to take and publish photos directly to your social networks such as Facebook, Twitter, Blogger, Google+, Flickr, email and Tumblr (but no Instagram.) That’s one of the reasons they call it the first Social Camera.

TheQ camera has a 2.7-inch display and is waterproof up to 3 feet. The camera has a manual focus lens and three pre-set capture modes for automatic camera control. The diminutive device comes with unlimited online storage space courtesy of theQ and has something called theQ light, a low-level ring flash built into the camera design that enables users to take beautiful photos at night. It also comes with nine software filters.